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Each page here is one task, start to finish. The first two are required; the rest you can do when you need them.
Everything on these pages lives under Settings, except the theme blocks (in your Shopify theme editor) and the sender name and reply-to address (under Appearance → Notifications). A section-by-section map of Settings: Settings.

Storefront widget

Start here: the app embed, the button and the subscriber list.