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Appearance → Notifications. One set of messages per channel — Email, SMS, Web push and WhatsApp — because a message that reads well in an email reads badly in 160 characters. Tabs for channels that are blocked or rejected are hidden. Every channel ships with working defaults. You can leave them alone and the app works; editing them is about voice, not function.
Appearance → Notifications on the Email tab: the four notification steps, the email sections and the live preview of the restock email.

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Steps and delays

A restock alert can be up to four messages: First notification when stock lands, then up to three reminders for shoppers who haven’t bought yet. Each step has its own switch and its own content. Time delay before a follow-up: 2 minutes; 1, 2, 4, 8 or 12 hours; or 1, 2, 3, 5, 7, 14 or 30 days. A delay of a day or more is sent in the shopper’s local morning, not at the exact hour. Follow-ups stop automatically when the shopper buys, unsubscribes, or the variant is sold out again. How many steps you see depends on your plan (2 to 4); choosing your own delays depends on Smart Scheduling — without it, the default delay is used.
Every step uses allowance. A two-step sequence to a 500-person waiting list can be up to 1,000 sends, not 500. Check Billing and credits before switching on more follow-ups for long lists.

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What’s in an email

The email editor is split into sections: Email (sender name, from and reply-to — see Email sending and sender), Header, Message, Buy button, Discount codes, Footer and Custom HTML. The live preview has a Mobile / Desktop switch. Default subjects, step by step:
  1. {{product.title}} is now available to order from {{shop.name}}
  2. Reminder: … is still available!
  3. Don't miss out! … is in stock
  4. Final notice: … is waiting for you
The button reads BUY NOW and takes the shopper to the product with their variant selected. Every email ends with Manage Notifications and Unsubscribe links — you can’t remove them. An enabled step can’t have an empty subject: Email step N (language): the subject line is empty… Switch the step off or add a subject.

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SMS and web push

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Variables

The editor lists what you can use above the content:

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Writing a restock alert that converts

The message has one job: get someone back to a product page while stock still exists.

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Testing before you send

Send test email (or Send test SMS) delivers a real message for a real variant, so you see exactly what a shopper sees. A test is a real send: it uses your allowance and appears in Communication logs. With nothing left to send you see No notifications left this cycle to send a test. Top up or upgrade, then try again. Test WhatsApp messages aren’t available yet. Reset to default brings back the shipped content for the step you are editing.
If someone else saved these notifications while you were editing, saving shows These notifications were changed somewhere else… Nothing was saved. Reload the page and make your change again.

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Other languages

Pick the language you are editing from the language menu. Shoppers get the message in the language of the storefront they signed up on; if you haven’t written that language, built-in translations are used for the default text (11 languages). Editing other languages depends on Multi-Language, and changing the content at all depends on Custom Templates — see Plan features.

Read your analytics

Next: see which messages lead to orders.

A shopper gets a restock alert

The messages in context.