Plan features

The plans, what each includes each cycle, and every feature in Notifylyst explained.

The Plans page in the app shows the current list with prices, and Feature comparison → Compare plans in details shows the full matrix. This page explains what each line means. If this page and the Plans page ever disagree, the Plans page is right.

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The plans

Every public plan includes every feature below. The plans differ in how much they include each cycle:

Plan	Price	Email & push notifications per cycle	Message steps	Webhook endpoints
Developer	$0 — development stores only	20	4	3
Lite	$19 / month	500	2	3
Startup	$29 / month	1,000	3	3
Small Business	$49 / month	2,000	3	5
Medium (Most popular)	$69 / month	3,500	4	5
Enterprise	$99 / month	Unlimited	4	10
Dedicated	$125 / month	3,500	4	5

Past the included notifications, email and push are paid from your wallet — the plan cards say Then $0.01 each. SMS and WhatsApp aren’t included on any plan: they are priced per country from your wallet. See Billing and credits.

Need something custom? Larger stores can ask for a negotiated plan with dedicated support from the bottom of the Plans page (Book a meeting). Some stores have a plan set up by support; their cards say Managed by support.

Your plan’s AI connector limits — how many access tokens and how many requests a minute — are on Usage → Usage history.

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Channels

Feature	What it gives you
Email Notifications	Restock alerts by email. Shares the notification allowance with web push.
Web Push Notifications	Browser push alerts. Shares the same allowance as email.
SMS Notifications	Text alerts, paid per message from your wallet at the destination country’s rate. Needs activation.
WhatsApp Notifications Coming soon	WhatsApp alerts aren’t being sent yet.

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Alerts and campaigns

Feature	What it gives you
Back in Stock Alerts	The core of the app.
Notify Me Widget	The storefront button and sign-up form.
Multi-Step Campaigns	Follow-up messages after the first alert. The number of steps is per plan.
Smart Notification Scheduling	Choose the delay before each follow-up. Without it, the default delay is used.

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Customization

Feature	What it gives you
Custom Notification Templates	Edit message content. Without it, the shipped defaults are used.
Notify-me Form Builder	Custom fields on the sign-up form.
Custom Branding	Listed on the plan; your own colours and wording are set in the editors.
Button Customization	Style the floating Notify me button.
Multi-Language Support	Per-language versions of the form and messages.

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Analytics and reporting

Feature	What it gives you
Product Analytics	The Products and Most wanted reports, and product detail pages.
Customer Analytics	The Customers report and customer detail pages.
Recovery Analytics	The Recovery overview report.
Conversion Tracking	Successful orders and Best converting — orders linked back to an alert.
Usage Analytics	The Notifications report.
Summary Reports	Scheduled report emails and sign-up alerts.
Activity Feed	The full Activity page.
CSV Export	Export reports to CSV by email.

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Integrations and developer

Feature	What it gives you
Shopify Flow Integration	Three Flow triggers. See Integrations.
Webhooks	Outbound endpoints for n8n, Zapier or Make. The number is per plan.
REST API	An API key to read your data from your own systems.
AI MCP Integration	Access tokens for Claude and other AI tools. See the AI connector.
SMTP Support	Send email through your own mail server.

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Operations and trust

Feature	What it gives you
Multi-Location Inventory	Alert only for stock at the locations you choose.
Wallet & Credits	Top up a wallet that pays for sends past your allowance.
GDPR Compliance	Data-request and redaction handling.
Unsubscribe Center	Shopper unsubscribe and manage pages.
Fraud Protection	Bot and abuse protection on storefront sign-ups.
Priority Support	Front-of-queue support.

Changing plan never deletes data. Everything already collected stays — sign-ups, history and settings. How the allowance behaves when you switch: Change your plan.

Change your plan

How to switch, and what happens to your allowance.

Billing and credits

The allowance, the wallet and top-ups.