Read your analytics

The Dashboard, the activity feed, the eight reports and their detail pages — and which one answers your question.

Dashboard gives you the headline numbers. Analytics has the eight reports behind them. Both start on the current month; change the range with the date picker at the top.

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Dashboard

Card	What it tells you
Plan & usage	Your plan, when the allowance resets, what is left for email & web push and SMS, and your wallet — with Usage history, Change plan and Add credits.
Sign-ups · Alerts sent · Orders from alerts · Revenue after alerts	The headline numbers for the range, each compared with the previous period. Orders are split into Direct and Assist.
Sign-ups and alerts sent	Per day, switchable to Revenue.
Restock these first	Products with shoppers waiting, ranked by the sales that could come back — with Restock in Shopify.
From sign-up to sale	The funnel: Signed up → Got an alert → Clicked the alert → Bought.
Most wanted	Products by number of shoppers waiting.
Recent activity	The latest sign-ups, alerts and purchases. View all activity opens the full feed.

When alerts are waiting for credit, a banner at the top says so — see Your allowance runs out.

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Direct and Assist

	Counts when
Direct	The shopper bought after clicking the link in an alert.
Assist	The shopper got an alert and later bought the product without using the link — matched by email, phone or customer account.

A sign-up that was never alerted earns nothing, even if the shopper buys. There is no time limit on attribution. A cancelled order removes its revenue; a refund lowers it.

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Activity

Dashboard → View all activity lists every sign-up, alert and purchase, newest first. The tiles at the top (All activity, Sign-ups, Alerts sent, Purchases) are also the filter; narrow it further by channel or with Search by email, phone or product. The activity feed depends on your plan (Activity Feed).

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Analytics: start from the question

Your question	The report
Who is waiting, and for what?	Sign-ups
Which products pull the most demand?	Products
Did my alerts actually go out?	Notifications
What did a specific customer do?	Customers
Which orders came from an alert?	Successful orders
Which products convert best after an alert?	Best converting
What should I restock first?	Most wanted
Is any of this making money?	Recovery overview

Some reports depend on your plan. A locked tab shows a lock and Unlock with the tab’s name; the full list is in Analytics reports.

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The three that matter most

Most wanted. Variant-level demand, ranked. Within a couple of weeks it is a restock list built from what shoppers actually asked for. Read it next to live stock: a long queue for something already in stock means your delivery rules are holding alerts back.

Recovery overview. Alerts sent, conversions and revenue that came back. It counts purchases linked to an alert, including Assist orders from shoppers who might have bought anyway — so watch the trend rather than the absolute figure.

Notifications. The send log. When a shopper says “I never got told”, this shows whether an alert was sent, on which channel, and when. For delivery problems, check Communication logs.

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Detail pages

• Click a product in Products to open its page: every variant, the shoppers waiting, and the results per channel. View variant details opens one variant.
• Click a customer in Customers to open Customer details: each sign-up, alert and order, filterable by All Revenue, Direct Revenue and Assist Revenue.

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Add a sign-up by hand

Add sign-up at the top of Analytics opens Add new customer signup — for a request that came in by phone or in the shop. Choose the contact, up to 50 products, the quantity (1–9999) and when it was added (not in the future). If the contact is already waiting for all of them you see This contact is already signed up for every product you selected.

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Exporting

Export on a report tab emails the report to you as a CSV (the Customers report as an Excel file): Export started! We will email you the CSV shortly. Recovery overview has no export. Exports depend on your plan (CSV Export), and an export email uses one notification from your allowance — with none left you see You’ve used all the notifications included this cycle, so this export can’t be emailed.

Prefer asking to reading? The AI connector gives Claude these same reports, so “which products are people waiting for that I already have stock of?” is one question.

Analytics reports

Every report, its columns and its plan.

Reports and alerts

Next: get these numbers by email.